Nutri&Co

Scaling Supplement Visibility: How Nutri&Co Increased SEO Clicks 29% with Rankstar

Background

Nutri&Co is one of the world leaders in food supplements and vitamins, offering science-backed products like multivitamins, collagen, and whey isolate to enhance immunity, endurance, sports performance, health, and beauty. Their mission focuses on efficacy with 120 hours of research per formula, 100% clinically supported ingredients, and eco-friendly, recyclable packaging certified by Ecocert, Bio, and Vegan Society.

Results (After 3 Months)

• +29% SEO clicks (from 1.35M to 1.74M), with impressions rising +16% from 52.2M to 60.7M.
• 100+ Google and Bing autosuggest entries created for top keywords.

Challenges

• Limited organic visibility on Google SERPs, autosuggest, and AI, hindering brand discovery.
• Highly competitive niche in food supplements and vitamins.
• Suboptimal site structure and content, leading to low conversion rates from search traffic.
• The client needed a quick return on investment to start profiting from our services within 3 months.

Our Approach

• Conducted a technical SEO audit and implemented fixes to improve site speed, indexing, and crawlability.
• Performed in-depth keyword research beyond standard tools like Ahrefs and SEMrush, incorporating real-user data for high-intent terms.
• Built a comprehensive topical map, and clusters.
• Engineered 100+ Google and Bing autosuggest entries for top keywords to drive high-volume, high-conversion traffic.
• Leveraged LLM Spotlight strategies to dominate AI results across ChatGPT, Claude, Gemini, Perplexity, and other platforms.

Next Steps for Sustained Growth

• Expand with additional SEO-optimized pages, collections, and blog content to capture all relevant keywords.
• Translate the site into multiple languages to target international markets.
• Enhance AI visibility through ongoing optimizations.
• Develop autosuggest for 100+ top-converting keywords to amplify traffic and conversions.
• Ramp up PR efforts to build authority and secure more backlinks.