Glamnetic

Scaling Nails Beauty Ecommerce: How Glamnetic Boosted Sales 2X and Traffic 74% with Rankstar

Background

Glamnetic offers magnetic eyelashes and press-on nails as their key products, with collections including holiday vaults, NFL collaborations, and themed sets like Harry Potter and Glamzilla. Their unique selling points include reusable, easy-to-apply beauty solutions available at retailers such as Ulta Beauty, Sephora, and Target, targeting beauty enthusiasts seeking convenient, high-quality magnetic lashes, nails, and accessories.

Results (After 3-4 Months)

• +74% SEO clicks (from 134K to 238K), with impressions rising +118% from 10M to 21.8M.
• 2X increase in sales.
• 50+ Google and Bing autosuggest entries created for hardest and most lucrative keywords.
• 250 new pages, blogs, and collections added in 3 months.
• Positive ROI achieved from months 2-3, enhancing position in the competitive beauty niche.

Challenges

• High competitive niche in beauty products.
• Large number of pages leading to management complexities.
• Content cannibalization issues requiring fixes.
• CRO needed for blog posts and collections to improve conversions.
• Limited organic visibility on Google SERPs, autosuggest, and AI, hindering brand discovery.
• Suboptimal site structure and content, leading to low conversion rates from search traffic.
• The client needed a quick return on investment to start profiting from our services within 3 months.

Our Approach

• Conducted a technical SEO audit and implemented fixes to resolve content cannibalization, improve site speed, indexing, and crawlability.
• Performed in-depth keyword research beyond standard tools like Ahrefs and SEMrush, incorporating real-user data for high-intent terms.
• Built a comprehensive topical map, optimized collections, created 250 new targeted landing pages and blogs, and applied CRO to blog posts and collections for better user engagement and conversions.
• Engineered 50+ Google and Bing autosuggest entries for the hardest and most lucrative keywords to drive high-volume, high-conversion traffic.
• Leveraged LLM Spotlight strategies to dominate AI results across ChatGPT, Claude, Gemini, Perplexity, and other platforms.

Next Steps for Sustained Growth

• Expand with additional SEO-optimized pages, collections, and blog content to capture all relevant keywords.
• Translate the site into multiple languages to target international markets.
• Enhance AI visibility through ongoing optimizations.
• Develop autosuggest for 100+ top-converting keywords to amplify traffic and conversions.
• Ramp up PR efforts to build authority and secure more backlinks.