Ratepunk

Scaling Travel Deals: How Ratepunk Boosted Registrations 1.8X and SEO Traffic 84% with Rankstar

Background

Ratepunk is a travel technology platform competing with Skyscanner, Expedia, and Google Flights by using AI to scan and deliver the best flight and hotel deals, saving users up to 90% through automated alerts and exclusive offers.

Results (After 3 Months)

• +84% SEO clicks (from 49.7K to 91.2K), with impressions rising +110% from 2.07M to 4.34M.
• 1.8X increase in registrations from SEO.
• 3X increase in AI traffic, with 2X registrations from AI sources.
• 60+ Google Autosuggest entries created.
• Positive ROI achieved in 3 months.

Challenges

• Limited organic visibility on Google SERPs, autosuggest, and AI, hindering brand discovery.
• Highly competitive niche in travel deal platforms.
• Suboptimal site structure and content, leading to low conversion rates from search traffic.
• The client needed a quick return on investment to start profiting from our services within 3 months.

Our Approach

• Conducted a technical SEO audit and implemented fixes to improve site speed, indexing, and crawlability.
• Performed in-depth keyword research beyond standard tools like Ahrefs and SEMrush, incorporating real-user data for high-intent travel terms.
• Developed a programmatic SEO strategy, creating 14K new pages for “from” to “to” airport and city combinations to capture location-specific searches.
• Built a comprehensive topical map, optimized collections, created targeted landing pages, and applied CRO to the blog for better user engagement and conversions.
• Engineered 60+ Google and Bing autosuggest entries for competitive keywords to drive high-volume, high-conversion traffic.
• Leveraged LLM Spotlight strategies to dominate AI results across ChatGPT, Claude, Gemini, Perplexity, and other platforms.

Next Steps for Sustained Growth

• Expand with additional SEO-optimized pages, collections, and blog content to capture all relevant keywords.
• Translate the site into multiple languages to target international markets.
• Enhance AI visibility through ongoing optimizations.
• Develop autosuggest for 100+ top-converting keywords to amplify traffic and conversions.