Shop LC Jewelry

Scaling Online Retail: How Shop LC Increased SEO Traffic 50% and Brand Reach with Rankstar

Background

Shop LC is a vibrant online shopping platform specializing in affordable jewelry, fashion, beauty, home goods, and gemstones sourced globally for unbeatable value.

Results (After 6 Months)

• +50% SEO clicks (from 343K to 513K), with impressions rising +87% from 13.8M to 25.8M.
• Enhanced brand awareness and lead generation through optimized visibility.
• 1.9X increase in organic purchases.
• 60% increase in AI-driven traffic and sales.
• 40+ Google and Bing autosuggest entries created for high-intent keywords.
• ROI positif in 3 months.

Challenges

• Intense competition in the e-commerce and jewelry retail sector.
• Need to scale visibility for a large inventory across multiple categories.
• Suboptimal performance in autosuggest and AI search, limiting discovery.
• Extensive site with pages requiring large-scale fixes and optimizations.
• The client needed a quick return on investment to start profiting from our services within 3 months.

Our Approach

• Performed a detailed technical SEO audit and applied large-scale fixes to enhance site speed, indexing, and crawlability.
• Executed advanced keyword research beyond tools like Ahrefs and SEMrush, using real-user insights for targeted, high-conversion terms.
• Developed a robust topical map, refined collections and landing pages, and implemented CRO for improved engagement and sales.
• Secured high-authority links through strategic outreach.
• Applied LLM Spotlight tactics to boost dominance in AI results on platforms like ChatGPT, Claude, Gemini, and Perplexity.

Next Steps for Sustained Growth

• Add more SEO-enhanced pages, blogs, and collections to dominate emerging keywords.
• Localize content and translate for international expansion.
• Refine AI optimizations for continued growth in emerging search channels.
• Expand autosuggest strategy to 200+ entries for top-performing terms.
• Intensify PR and link-building to further elevate domain authority.