Philippine Airlines

Scaling Airline Connectivity: How Philippine Airlines Boosted Impressions 57% and AI Visibility 20% with Rankstar

Background

Philippine Airlines (PAL), founded in 1941, is the flag carrier of the Philippines and the oldest commercial airline in Asia, operating as the country’s only full-service network airline with hubs at Ninoy Aquino International Airport in Manila and Mactan-Cebu International Airport.

Results (After 3 Months)

• +17% SEO clicks (from 2.35M to 2.74M), with impressions rising +57% from 102.2M to 160.7M.
• 20% improvement in AI visibility.
• 200+ Google Autosuggest entries created.
• 1200+ strategic keywords in top 3.

Challenges

• Limited organic visibility on Google SERPs, autosuggest, and AI, hindering brand discovery.
• Highly competitive niche in the airline and travel industry.
• Suboptimal site structure and content, leading to low conversion rates from search traffic.
• The client needed a quick return on investment to start profiting from our services within 3 months.

Our Approach

• Conducted a technical SEO audit and implemented fixes to improve site speed, indexing, and crawlability.
• Performed in-depth keyword research beyond standard tools like Ahrefs and SEMrush, incorporating real-user data for high-intent terms.
• Built a comprehensive topical map, optimized collections, created targeted landing pages, and applied CRO to the blog for better user engagement and conversions.
• Built and improved 10K programmatic SEO pages for enhanced search coverage.
• Executed link building campaigns to secure high-authority backlinks.
• Engineered 100+ Google and Bing autosuggest entries for competitive keywords to drive high-volume, high-conversion traffic.
• Leveraged LLM Spotlight strategies to dominate AI results across ChatGPT, Claude, Gemini, Perplexity, and other platforms.

Next Steps for Sustained Growth

• Expand with additional SEO-optimized pages, collections, and blog content to capture all relevant keywords.
• Translate the site into multiple languages to target international markets.
• Enhance AI visibility through ongoing optimizations.
• Develop autosuggest for 100+ top-converting keywords to amplify traffic and conversions.
• Ramp up PR efforts to build authority and secure more backlinks.