Embrace Age Prepared

Scaling Senior Care Advisory: How Embrace Age Prepared Grew from 0 to 15K Traffic and 300+ Leads with Rankstar

Background

Embrace Age Prepared is a senior care advisory company specializing in the senior living industry by providing, customized placement services to connect families with trusted care partners and suitable long-term living options.

Results (After 5 Months)

• From 0 to +15.7K SEO clicks and 165K impressions.
• 300+ high-qualified SEO leads generated.
• 30+ high-intent Google and Bing Autosuggest entries created.
• 200+ keywords ranking in top 10.
• 50+ leads from ChatGPT and other AI platforms.
• Positive ROI achieved, establishing strong visibility in the senior care niche.

Challenges

• Started from scratch as a new site launched in May 2025, with no organic visibility on Google SERPs, autosuggest, and AI, hindering discovery.
• Highly competitive niche in senior care services.
• Suboptimal initial site structure and content, leading to low conversion rates from early traffic.
• The client needed a quick return on investment to start profiting from our services within 3 months.

Our Approach

• Conducted a technical SEO audit and implemented fixes to improve site speed, indexing, and crawlability.
• Performed in-depth keyword research beyond standard tools like Ahrefs and SEMrush, incorporating real-user data for high-intent terms.
• Built a comprehensive topical map, optimized collections, created targeted landing pages, and applied CRO to the blog for better user engagement and conversions.
• Engineered 30+ Google and Bing autosuggest entries for competitive keywords to drive high-volume, high-conversion traffic.
• Leveraged LLM Spotlight strategies to dominate AI results across ChatGPT, Claude, Gemini, Perplexity, and other platforms.

Next Steps for Sustained Growth

• Develop more SEO-optimized content, including blogs and resources, to expand keyword coverage.
• Ramp up PR efforts to build authority and secure backlinks.
• Enhance LLM Spotlight for continued AI dominance and lead generation.
• Create additional landing pages and comparison tools to boost conversions.
• Translate content for broader reach if targeting multilingual audiences.