Garnier Thiebaut

Scaling Luxury Linens Ecommerce Brand: How Garnier Thiebaut 1.7X Traffic and Sales with Rankstar

Background

Garnier Thiebaut, founded in 1833 in Gérardmer, France, specializes in high-end household linen including bed linen, table linen, bath linen, kitchen towels, plaids, rugs, and decorative accessories, blending modernity with themes of nature, plants, and flowers.

Results (After 3 Months)

• +78% SEO clicks (from 53.62K to 95.32K), with impressions rising +221% from 82.2K to 264K.
• 1.7X increase in sales.
• 3X increase in visibility on AI platforms, especially ChatGPT and Google AI overviews.
• Ranked 1000+ new keywords.
• Created 40 autosuggest entries on top-performing Google Ads keywords.
• Reduced Google ad spend by 40%.

Challenges

• Highly competitive niche in luxury household linens.
• The client needed a quick return on investment to start profiting from our services within 3 months.

Our Approach

• Conducted a technical SEO audit and implemented fixes to improve site speed, indexing, and crawlability.
• Performed in-depth keyword research beyond standard tools like Ahrefs and SEMrush, incorporating real-user data for high-intent terms, resulting in 1000+ new rankings.
• Built a comprehensive topical map, optimized collections, created targeted landing pages, and applied CRO to the blog for better user engagement and conversions.
• Engineered 40 Google and Bing autosuggest entries for top-performing Google Ads keywords to drive high-volume, high-conversion traffic and reduce ad dependency.
• Leveraged LLM Spotlight strategies to dominate AI results across ChatGPT, Claude, Gemini, Perplexity, and Google AI overviews.

Next Steps for Sustained Growth

• Expand with additional SEO-optimized pages, collections, and blog content to capture all relevant keywords.
• Translate the site into multiple languages to target international markets.
• Enhance AI visibility through ongoing optimizations.
• Develop autosuggest for 200+ top-converting keywords to amplify traffic and conversions.
• Ramp up PR efforts to build authority and secure more backlinks.