INH Hair

Scaling Ecommerce Hair Extension Brand: How INH Hair Tripled SEO Traffic and Sales 2.5X with Rankstar

Background

INH Hair specializes in effortless clip-in hair extensions, ponytails, bangs, buns, and styling essentials like hot tools, targeting individuals seeking self-expression and style transformations.

Results (After 3.5 Months)

• +200% SEO clicks (from 9.6K to 28.8K), with impressions rising +86% from 1.32M to 2.45M.
• 2.5X increase in sales.
• 4X increase in ChatGPT traffic.
• 20 Google and Bing autosuggest entries created on top-performing keywords.
• Reduced Google Ads spend by 50%.
• Positive ROI achieved in 2 months.

Challenges

• Highly competitive niche in hair extensions and beauty.
• A lot of zombie pages and redirection errors.
• Pages not covering search intent effectively.
• Limited organic visibility on Google SERPs, autosuggest, and AI, hindering brand discovery.
• Suboptimal site structure and content, leading to low conversion rates from search traffic.
• The client needed a quick return on investment to start profiting from our services within 3 months.

Our Approach

• Conducted a technical SEO audit and implemented fixes to resolve zombie pages, redirection errors, improve site speed, indexing, and crawlability.
• Performed in-depth keyword research beyond standard tools like Ahrefs and SEMrush, incorporating real-user data for high-intent terms, ensuring content covers search intent.
• Built a comprehensive topical map, optimized collections, created targeted landing pages, and applied CRO to the blog for better user engagement and conversions.
• Engineered 20+ Google and Bing autosuggest entries for top-performing keywords to drive high-volume, high-conversion traffic.
• Leveraged LLM Spotlight strategies to dominate AI results across ChatGPT, Claude, Gemini, Perplexity, and other platforms.

Next Steps for Sustained Growth

• Expand with additional SEO-optimized pages, collections, and blog content to capture all relevant keywords.
• Translate the site into multiple languages to target international markets.
• Enhance AI visibility through ongoing optimizations.
• Develop autosuggest for 100+ top-converting keywords to amplify traffic and conversions.
• Ramp up PR efforts to build authority and secure more backlinks.