BabbleRoo

Scaling Ecommerce Baby Gear: How Babbleroo Boosted Traffic 226% and Sales 3X with Rankstar

Background

BabbleRoo sells practical, stylish, and mess-tested baby gear like diaper bags and accessories, designed to handle the real mess and magic of everyday parenting. As one of the leaders in the baby products industry, they stand out with durable, functional items built for real-life situations, ensuring ease and reliability for parents everywhere.

Results (After 6 Months)

• +226% SEO clicks (from 12.7K to 41.5K), with impressions rising +113% from 287K to 611K.
• 3X increase in Bing traffic and sales.
• 3.5X increase in AI traffic and sales.
• 20 Google and Bing autosuggest entries created.
• Overall 3X increase in SEO traffic and sales.

Challenges

• Limited organic visibility on Google SERPs, autosuggest, and AI, hindering brand discovery.
• Highly competitive niche in baby products.
• Suboptimal site structure and content, leading to low conversion rates from search traffic.
• The client needed a quick return on investment to start profiting from our services within 3 months.

Our Approach

• Conducted a technical SEO audit and implemented fixes to improve site speed, indexing, and crawlability.
• Performed in-depth keyword research beyond standard tools like Ahrefs and SEMrush, incorporating real-user data for high-intent terms.
• Built a comprehensive topical map, created and improved landing pages, product pages, collection pages, and blog posts for better user engagement and conversions.
• Acquired high-quality links to boost domain authority.
• Created 20 Google and Bing autosuggest entries for top keywords.
• Optimized the site for Google Search, AI overviews, LLM platforms, and autosuggests.

Next Steps for Sustained Growth

• Expand with additional SEO-optimized pages, collections, and blog content to capture all relevant keywords.
• Translate the site into multiple languages to address new markets.
• Enhance AI visibility through ongoing optimizations.
• Develop autosuggest for 100+ top-converting keywords to amplify traffic and conversions.
• Ramp up PR efforts to build authority and secure more backlinks.