Law Firm: Coursange Avocats

Scaling Law Firm: How Coursange Avocats Tripled Traffic and Leads with Rankstar

Background

Coursange Avocats is a premier French law firm based in Paris, specializing in litigation, family law, heritage, successions, real estate, and business law with over 20 years of combined experience from founding partners Maître Cordélia De Montmort and Maître Sandrine Guez.

Results (After 3 Months)

• 3X increase in SEO traffic and leads, reaching 21.8K clicks and 676K impressions.
• 4X increase in leads from ChatGPT.
• Improved CTR to 3.2% and average position to 17.7, strengthening visibility in competitive legal searches.
• Positive ROI achieved quickly, boosting client acquisition in the French legal market.

Challenges

• Limited organic visibility on Google SERPs, autosuggest, and AI, hindering client discovery.
• Highly competitive niche in French legal services.
• Need for rapid lead growth to achieve profitability within 3 months.

Our Approach

• Conducted a technical SEO audit and implemented fixes to improve site speed, indexing, and crawlability.
• Performed in-depth keyword research beyond standard tools like Ahrefs and SEMrush, incorporating real-user data for high-intent legal terms.
• Built a comprehensive topical map, created targeted landing pages, and applied CRO to content for better user engagement and conversions.
• Engineered 20+ Google and Bing autosuggest entries for competitive keywords to drive high-volume, high-conversion traffic.
• Leveraged LLM Spotlight strategies to dominate AI results across ChatGPT, Claude, Gemini, Perplexity, and other platforms.

Next Steps for Sustained Growth

• Expand with additional SEO-optimized pages and legal content to capture all relevant keywords.
• Translate the site into multiple languages to target international clients.
• Enhance AI visibility through ongoing optimizations.
• Develop autosuggest for 200+ top-converting keywords to amplify traffic and leads.