eMenu International

Scaling Digital Menus: How eMenu International Boosted Leads and Traffic with Rankstar

Background

eMenu International provides interactive iPad menus as a paper menu replacement for restaurants, bars, hotels…

Results (After 3 Months)

• +126% SEO clicks (from 2.69K to 6.09K), with impressions rising from 39.8K to 87K.
• 2.5X increase in the number of leads.
• 2X increase in AI traffic and leads.
• 10 Google and Bing autosuggest entries created.
• Positive ROI achieved in 3 months.

Challenges

• Limited organic visibility on Google SERPs, autosuggest, and AI, hindering brand discovery.
• Highly competitive niche in restaurant technology.
• Suboptimal site structure and content, leading to low conversion rates from search traffic.
• Focused exclusively on the USA East Coast market.
• Operated with a small test budget.
• The client needed a quick return on investment to start profiting from our services within 3 months.

Our Approach

• Conducted a technical SEO audit and implemented fixes to improve site speed, indexing, and crawlability.
• Performed in-depth keyword research beyond standard tools like Ahrefs and SEMrush, incorporating real-user data for high-intent, geo-specific terms targeting the East Coast.
• Built a comprehensive topical map, optimized collections, created targeted landing pages, and applied CRO to the blog for better user engagement and conversions.
• Engineered 10+ Google and Bing autosuggest entries for competitive keywords to drive high-volume, high-conversion traffic.
• Leveraged LLM Spotlight strategies to dominate AI results across ChatGPT, Claude, Gemini, Perplexity, and other platforms.

Next Steps for Sustained Growth

• Expand with additional SEO-optimized pages, collections, and blog content to capture all relevant keywords.
• Translate the site into multiple languages to target broader international markets.
• Enhance AI visibility through ongoing optimizations.
• Develop autosuggest for 100+ top-converting keywords to amplify traffic and conversions.
• Ramp up PR efforts to build authority and secure more leads in the East Coast restaurant sector.