Mademoiselle Culotte

Scaling an Ecommerce Brand: How Mademoiselle Culotte Boosted Sales 1.5X and Traffic 55% with Rankstar

Background

Mademoiselle Culotte is a leading French brand specializing in menstrual underwear made from ecological materials like cotton and bamboo fibers, featuring anti-humidity, anti-odor, ultra-absorbent, and leak-proof designs that provide up to 12 hours of protection equivalent to 4 tampons.

Results (After 3 Months)

• +55% SEO clicks (from 245K to 379K), with impressions rising +78% from 12M to 21.3M.
• 1.5X increase in sales.
• 2X visibility in AI search traffic.
• 30 ranked Google autosuggests.

Challenges

• Limited organic visibility on Google SERPs, autosuggest, and AI, hindering brand discovery.
• Highly competitive niche in menstrual and women’s health products.
• Suboptimal site structure and content, leading to low conversion rates from search traffic.
• The client needed a quick return on investment to start profiting from our services within 3 months.

Our Approach

• Conducted a technical SEO audit and implemented fixes to improve site speed, indexing, and crawlability.
• Performed in-depth keyword research beyond standard tools like Ahrefs and SEMrush, incorporating real-user data for high-intent terms.
• Built a comprehensive topical map, created 100+ new collections, fixed search intent issues on existing pages, and applied CRO to the blog for better user engagement and conversions.
• Engineered 30+ Google and Bing autosuggest entries for competitive keywords to drive high-volume, high-conversion traffic.
• Leveraged LLM Spotlight strategies to dominate AI results across ChatGPT, Claude, Gemini, Perplexity, and other platforms.

Next Steps for Sustained Growth

• Expand with additional SEO-optimized pages, collections, and blog content to capture all relevant keywords.
• Translate the site into multiple languages to target international markets.
• Enhance AI visibility through ongoing optimizations.
• Develop autosuggest for 100+ top-converting keywords to amplify traffic and conversions.
• Ramp up PR efforts to build authority and secure more backlinks.