Pulsetto

Scaling Vagus Nerve Stimulation: How Pulsetto Boosted Sales 1.8X and Traffic 75% in 3 months with Rankstar

Background

Pulsetto offers a vagus nerve stimulator device that biohacks the parasympathetic nervous system, providing a quick 4-minute session to reduce stress, promote calmness, and improve sleep by activating the body’s relaxation response.

Results (After 3 Months)

• +75% SEO clicks (from 54.5K to 94.5K), with impressions rising +117% from 1.28M to 2.78M.
• 1.8X increase in sales.
• +35% increase in AI traffic.
• 250+ new keywords ranking in top 10 on Google.
• 50+ Google and Bing autosuggest entries created.
• Positive ROI achieved in 3 months.

Challenges

• Extensive cannibalized SEO pages diluting rankings.
• Need to improve conversion rate optimization (CRO) for better user conversions.
• Subdomain issues affecting site performance and indexing.
• Ranking in over 10 different countries with localized SEO.
• Targeting broad, high-competition keywords like “sleep devices” and “stress relief devices.”
• Limited organic visibility on Google SERPs, autosuggest, and AI, hindering brand discovery.
• Highly competitive niche in wellness devices.
• Suboptimal site structure and content, leading to low conversion rates from search traffic.
• The client needed a quick return on investment to start profiting from our services within 3 months.

Our Approach

• Conducted a technical SEO audit and implemented fixes to resolve cannibalization, subdomain issues, site speed, indexing, and crawlability.
• Performed in-depth keyword research beyond standard tools like Ahrefs and SEMrush, incorporating real-user data for high-intent, broad, and international terms.
• Built a comprehensive topical map, optimized collections, created targeted landing pages, and applied CRO techniques for better user engagement and conversions.
• Engineered 50+ Google and Bing autosuggest entries for competitive keywords to drive high-volume, high-conversion traffic.
• Leveraged LLM Spotlight strategies to dominate AI results across ChatGPT, Claude, Gemini, Perplexity, and other platforms.

Next Steps for Sustained Growth

• Expand with additional SEO-optimized pages, collections, and blog content to capture all relevant keywords.
• Translate the site into multiple languages to strengthen international rankings.
• Enhance AI visibility through ongoing optimizations.
• Develop autosuggest for 100+ top-converting keywords to amplify traffic and conversions.
• Ramp up PR efforts to build authority and secure more backlinks.