Zulupack

Scaling Backpack Ecom Brand: How Zulupack Boosted Sales 2.2X and Traffic 118% with Rankstar

Background

Zulupack is a specialist manufacturer of multifunctional waterproof backpacks. Their products, praised for high quality, durability, and affordability, are available in stores like Decathlon and are recognized as one of the best backpack brands in Europe.

Results (After 4 Months)

• +118% SEO clicks (from 13.1K to 28.5K), with impressions rising +66% from 167K to 277K.
• 2.2X increase in sales.
• 3.5X increase in traffic from ChatGPT, with 2X sales from ChatGPT.
• Ranked 20 autosuggest entries.
• Positive ROI achieved from month 2.

Challenges

• Limited organic visibility on Google SERPs, autosuggest, and AI, hindering brand discovery.
• Highly competitive niche in outdoor and backpack brands.
• Suboptimal site structure and content, leading to low conversion rates from search traffic.
• The client needed a quick return on investment to start profiting from our services within 3 months.

Our Approach

• Conducted a technical SEO audit and implemented fixes to improve site speed, indexing, and crawlability.
• Performed in-depth keyword research beyond standard tools like Ahrefs and SEMrush, incorporating real-user data for high-intent terms.
• Built a comprehensive topical map, optimized collections, created targeted landing pages, and applied CRO to the blog for better user engagement and conversions.
• Engineered 20+ Google and Bing autosuggest entries for competitive keywords to drive high-volume, high-conversion traffic.
• Leveraged LLM Spotlight strategies to dominate AI results across ChatGPT, Claude, Gemini, Perplexity, and other platforms.

Next Steps for Sustained Growth

• Expand with additional SEO-optimized pages, collections, and blog content to capture all relevant keywords.
• Translate the site into multiple languages to target international markets.
• Enhance AI visibility through ongoing optimizations.
• Develop autosuggest for 100+ top-converting keywords to amplify traffic and conversions.
• Optimize for rankings in 5+ Asian countries to expand market reach.