Honeydew Sleep

Scaling Ecommerce Sleep Solutions: How Honeydew Sleep Boosted Traffic 367% and Sales 5X with Rankstar

Background

Honeydew Sleep is a family-owned leader in the sleep industry, specializing in award-winning pillows like the Essence Side Sleeper that provide optimal alignment and support to alleviate neck pain for side and back sleepers. Their products stand out with sustainable materials, customizable firmness, doctor endorsements, and a money-back guarantee, ensuring a refreshing sleep experience for all.

Results (After 6 Months)

• +367% SEO clicks (from 19.8K to 92.4K), with impressions rising +114% from 1.34M to 2.87M.
• 4X increase in Bing traffic and sales.
• 5X increase in AI traffic and sales.
• 300+ new non-branded, high-intent keywords in top 3.
• Ranked 50 new autosuggest entries.

Challenges

• Limited organic visibility on Google SERPs, autosuggest, and AI, hindering brand discovery.
• Highly competitive niche in sleep and bedding products.
• Suboptimal site structure and content, leading to low conversion rates from search traffic.
• The client needed a quick return on investment to start profiting from our services within 3 months.

Our Approach

• Conducted a technical SEO audit and implemented fixes to improve site speed, indexing, and crawlability.
• Performed in-depth keyword research beyond standard tools like Ahrefs and SEMrush, incorporating real-user data for high-intent terms.
• Built a comprehensive topical map, created and improved landing pages, product pages, collection pages, and blog posts for better user engagement and conversions.
• Acquired high-quality links to enhance domain authority.
• Created 50 Google and Bing autosuggest entries for top keywords.
• Optimized the site for Google Search, AI overviews, LLM platforms, and autosuggests.

Next Steps for Sustained Growth

• Expand with additional SEO-optimized pages, collections, and blog content to capture all relevant keywords.
• Translate the site into multiple languages to address new markets.
• Enhance AI visibility through ongoing optimizations.
• Develop autosuggest for 100+ top-converting keywords to amplify traffic and conversions.
• Ramp up PR efforts to build authority and secure more backlinks.