Kia Motors

Scaling Automotive Visibility: How Kia Motors Boosted Organic Traffic 9% and Brand Reach with Rankstar

Background

Kia Motors, a leading global automobile manufacturer, offers an innovative lineup of vehicles including SUVs, sedans, electric models, and performance cars, known for bold design, cutting-edge technology, and exceptional value backed by industry-leading warranties.

Results (After 6 Months)

• +9% SEO clicks (from 11.2M to 12.1M), with impressions rising +29% from 208.9M to 270.3M.
• 300+ Google and Bing autosuggest entries ranked on high-intent keywords.
• 25% increase in AI-driven traffic.
• Significant boost in brand awareness and sales-ready leads through test-drive bookings.

Challenges

• Intense competition in the global automotive industry.
• Plateauing organic performance despite strong brand recognition.
• Large-scale site with thousands of pages requiring technical fixes and optimization.
• Limited visibility in Google autosuggest and AI search environments.
• The client needed a quick return on investment to start profiting from our services within 3 months.

Our Approach

• Conducted a large-scale technical SEO audit and implemented fixes across thousands of pages to improve crawlability, site speed, and indexing.
• Performed in-depth keyword research beyond standard tools, targeting high-intent buyer keywords globally.
• Fixed duplicate content, thin pages, and internal linking issues at scale.
• Engineered 300+ Google and Bing autosuggest entries for top-performing and competitive automotive keywords.
• Leveraged LLM Spotlight strategies to increase visibility across ChatGPT, Claude, Gemini, Perplexity, and Google AI overviews.

Next Steps for Sustained Growth

• Expand localized SEO and content in additional languages and markets.
• Develop model-specific programmatic SEO pages for new launches.
• Continue building high-authority backlinks through PR and partnerships.
• Enhance AI visibility through ongoing LLM optimizations.
• Scale autosuggest strategy to cover 500+ high-conversion keywords.