Nuvei

Scaling Payment Solutions: How Nuvei Boosted Registrations 1.5X and SEO Traffic 43% with Rankstar

Background

Nuvei is a global payment technology company offering a comprehensive platform that supports over 700 payment methods. As a competitor to Stripe, Nuvei stands out with its single-integration approach, expert human support, and features tailored for cross-border expansion and fraud management.

Results (After 4 Months)

• +43% SEO clicks (from 104K to 148.9K), with impressions rising +37% from 13.1M to 18M.
• 1.5X increase in registrations to their platform.
• 3X increase in ChatGPT traffic.
• 50+ Google and Bing autosuggest entries ranked.
• Positive ROI achieved in 4 months.

Challenges

• High competition in the payment processing industry.
• Limited organic visibility on Google SERPs, autosuggest, and AI, hindering brand discovery.
• Suboptimal site structure and content, leading to low conversion rates from search traffic.
• The client needed a quick return on investment to start profiting from our services within 3 months.

Our Approach

• Conducted a technical SEO audit and implemented fixes to improve site speed, indexing, and crawlability.
• Performed in-depth keyword research beyond standard tools like Ahrefs and SEMrush, incorporating real-user data for high-intent terms.
• Built a comprehensive topical map, optimized collections, developed 100+ new landing pages and blogs, and applied CRO for better user engagement and conversions.
• Secured high-authority links to boost domain strength.
• Engineered 50+ Google and Bing autosuggest entries for competitive keywords to drive high-volume, high-conversion traffic.
• Leveraged LLM Spotlight strategies to dominate AI results across ChatGPT, Claude, Gemini, Perplexity, and other platforms.

Next Steps for Sustained Growth

• Expand with additional SEO-optimized pages, collections, and blog content to capture all relevant keywords.
• Translate the site into multiple languages to target broader international markets.
• Enhance AI visibility through ongoing optimizations.
• Develop autosuggest for 100+ top-converting keywords to amplify traffic and conversions.
• Ramp up PR efforts to build more high-authority links and authority.