Origine CBD

Scaling CBD Wellness: How Origine CBD Tripled Traffic and AI Sales 4X with Rankstar

Background

Origine CBD is one of the leaders in the CBD market in France, offering premium products from organic hemp like flowers, oils, infusions, cosmetics, and e-liquids, all lab-tested for purity and safety with zero or under 0.3% THC.

Results (After 6 Months)

• +236% SEO clicks (from 37.4K to 123.4K)
• 5X increase in Bing traffic and sales.
• 4X increase in AI traffic and sales.
• 300+ new non-branded, high-intent keywords in top 3.
• 30 Google and Bing autosuggest entries created.

Challenges

• Limited organic visibility on Google SERPs, autosuggest, and AI, hindering brand discovery in France’s regulated CBD space.
• Highly competitive niche in natural wellness and CBD products.
• Suboptimal site structure and content, leading to low conversion rates from search traffic.
• The client needed a quick return on investment to start profiting from our services within 3 months.

Our Approach

• Conducted a technical SEO audit and implemented fixes to improve site speed, indexing, and crawlability.
• Performed in-depth keyword research beyond standard tools like Ahrefs and SEMrush, incorporating real-user data for high-intent terms.
• Built a comprehensive topical map, created and improved landing pages, product pages, collection pages, and blog posts for better user engagement and conversions.
• Acquired high-quality links to boost domain authority.
• Created 30 Google and Bing autosuggest entries for top keywords.
• Optimized the site for Google Search, AI overviews, LLM platforms, and autosuggests.

Next Steps for Sustained Growth

• Expand with additional SEO-optimized pages, collections, and blog content to capture all relevant keywords.
• Translate the site into multiple languages to address new international markets.
• Enhance AI visibility through ongoing optimizations.
• Develop autosuggest for 100+ top-converting keywords to amplify traffic and conversions.
• Ramp up PR efforts to build authority and secure more backlinks.