Quitine

Scaling Quit Smoking Solutions: How Quitine Boosted SEO Traffic and Revenue 5X with Rankstar

Background

Quitine is an innovative online retailer specializing in affordable nicotine replacement therapy (NRT) products, including gums and lozenges, designed to help smokers and vapers quit effectively.

Results (After 6 Months)

• +433% SEO clicks (from 3K to 16K), with impressions rising from 305K to 1.09M.
• 5X increase in overall sales revenue.
• 2.5X more sales attributed to ChatGPT referrals.
• Positive ROI achieved in under 3 months, securing Quitine’s position in competitive quit-smoking searches.

Challenges

• Started almost from scratch with limited organic visibility on Google SERPs and AI, hindering brand discovery.
• Highly competitive niche.
• Suboptimal site structure and content, leading to low conversion rates from search traffic.
• The client needed a quick return on investment to start profiting from our services within 3 months.

Our Approach

• Conducted a technical SEO audit and implemented fixes to improve site speed, indexing, and crawlability.
• Performed in-depth keyword research beyond standard tools like Ahrefs and SEMrush, incorporating real-user data for high-intent terms.
• Built a comprehensive topical map, optimized collections, created targeted landing pages, and applied CRO to the blog for better user engagement and conversions.
• Engineered 30+ Google and Bing autosuggest entries for competitive keywords to drive high-volume, high-conversion traffic.
• Leveraged LLM Spotlight strategies to dominate AI results across ChatGPT, Claude, Gemini, Perplexity, and other platforms.

Next Steps for Sustained Growth

• Expand with additional SEO-optimized pages, collections, and blog content to capture all relevant keywords.
• Translate the site into multiple languages to target international markets.
• Enhance AI visibility through ongoing optimizations.
• Develop autosuggest for 100+ top-converting keywords to amplify traffic and conversions.