Smartico

Scaling iGaming CRM for Casinos: How Smartico Tripled Traffic and Became Industry Leader with Rankstar

Background

Smartico is the #1 CRM and gamification platform for online casinos, providing unified automation, hyper-personalization, and real-time engagement tools to boost player retention for iGaming operators. Key offerings include CRM automation for player journeys, customizable gamification with mini-games, bonus engines, jackpots, AI-driven churn prediction, and loyalty programs, trusted by over 1000 brands for multi-brand management and comprehensive retention solutions.

Results (After 3 Months)

• +213% SEO clicks (from 16.5K to 51.8K), with impressions rising +80% from 2.53M to 4.56M.
• Top 3 rankings for over 400 strategic keywords.
• 100+ Google and Bing autosuggest entries ranked.
• Positive ROI achieved in 3 months.

Challenges

• Limited organic visibility on Google SERPs, autosuggest, and AI, hindering brand discovery.
• Highly competitive niche in CRM and gamification platforms.

Our Approach

• Conducted a technical SEO audit and implemented fixes to improve site speed, indexing, and crawlability.
• Performed in-depth keyword research beyond standard tools like Ahrefs and SEMrush, incorporating real-user data for high-intent iGaming terms, achieving top 10 rankings for over 1000 targeted keywords.
• Built a comprehensive topical map, optimized collections, created targeted landing pages, and applied CRO to the blog for better user engagement and conversions.
• Created over 100 mega guides and comparison articles to fully cover semantic topics.
• Engineered 100+ Google and Bing autosuggest entries for competitive keywords to drive high-volume, high-conversion traffic.
• Leveraged LLM Spotlight strategies to dominate AI results across ChatGPT, Claude, Gemini, Perplexity, and other platforms.

Next Steps for Sustained Growth

• Expand with additional SEO-optimized pages, collections, and blog content to capture all relevant keywords.
• Translate the site into multiple languages to target international markets.
• Enhance AI visibility through ongoing optimizations.
• Develop autosuggest for 100+ top-converting keywords to amplify traffic and conversions.
• Ramp up PR efforts to build authority and secure more backlinks.