Chez Switch

Scaling Telecom & Energy: How Chez Switch Boosted Organic Traffic 516% and AI Visibility 4X with Rankstar

Background

Chez Switch is a prominent French mobile operator and electricity provider offering affordable, contract-free plans for both mobile services and green electricity, operating nationwide with eight physical stores and a strong focus on customer-centric, transparent pricing.

Results (After 6 Months)

• +516% SEO clicks (from 9.13K to 56.4K), with impressions rising +1,084% from 40.5K to 479K.
• 4X increase in AI traffic visibility.
• Significant growth in qualified leads and sales for both mobile and energy offerings.
• Stronger local visibility driving foot traffic to all eight stores across France.

Challenges

• Stiff competition in the French telecom and energy markets.
• Low organic visibility and limited presence in AI search results.
• Need to improve both national website rankings and local SEO for physical stores.
• The client needed a quick return on investment to start profiting from our services within 3 months.

Our Approach

• Conducted a full technical and local SEO audit, implementing fixes for site speed, indexing, and schema markup across national and store-specific pages.
• Performed in-depth keyword research targeting high-intent telecom and energy terms in French.
• Optimized and expanded content to cover search intent while strengthening local landing pages for all eight stores.
• Engineered Google and Bing autosuggest entries plus leveraged LLM Spotlight strategies to dominate AI results (ChatGPT, Claude, Perplexity, Google AI Overviews).
• Built topical authority through targeted content clusters and improved internal linking.

Next Steps for Sustained Growth

• Expand programmatic local SEO pages for additional cities and services.
• Translate key content to target French-speaking international markets.
• Scale AI visibility with ongoing LLM optimizations.
• Develop 100+ additional autosuggest entries on top-converting keywords.
• Ramp up PR and link-building to solidify domain authority.