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In today’s digitally-driven world, a robust online presence is indispensable for businesses seeking to expand their reach and maintain a competitive edge. The Finnish market, characterized by its unique search landscape, language, and cultural elements, necessitates the adoption of tailored Search Engine Optimization (SEO) strategies to ensure optimal online performance.

By collaborating with an SEO agency in Finland, companies can effectively navigate the complexities of the local digital ecosystem and multiply their online reach through the implementation of premier SEO techniques.

This article delves into the intricacies of optimizing for local platforms, tailoring SEO strategies to cater to Finnish audiences, and embracing Finnish cultural elements. Furthermore, it discusses the importance of trust and transparency in building credibility within the Finnish market and highlights the key aspects of Finnish e-commerce SEO.

Additionally, the article explores the impact of seasonal trends and holidays on Finnish search behavior and underscores the significance of aligning SEO practices with Finland’s eco-friendly values.

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The Finnish Search Engine Landscape: Optimizing for Local Platforms

Exploring the Finnish search engine landscape requires a multifaceted approach, encompassing various aspects such as uncovering local search intent through Finnish keyword research, navigating Finnish online directories and local listings, and understanding the importance of mobile-friendly SEO to reach the mobile-first audience.

Additionally, optimizing for Finnish language queries in voice search is crucial to tap into the growing trend of voice-activated digital assistants.

By addressing these key areas, businesses can effectively optimize their online presence, thereby increasing their reach and visibility within the Finnish market.

Finnish Keyword Research: Uncovering Local Search Intent

Delving into Finnish keyword research enables the discovery of local search intent, thereby paving the way for crafting captivating content that resonates with the target audience. This process necessitates a thorough understanding of the Finnish language, cultural nuances, and prevalent search trends among the local population.

By analyzing the keywords and phrases that Finnish users frequently employ in their online searches, SEO agencies can gain valuable insights into their preferences, habits, and unmet needs. This information can subsequently be utilized to optimize websites and content for improved visibility on search engines, resulting in increased organic traffic and higher conversion rates.

To conduct Finnish keyword research effectively, SEO agencies should employ a combination of tools and methodologies. These include leveraging local keyword research tools such as Google Trends, Google Keyword Planner, and SEMrush, which provide comprehensive data on search volume, competition, and potential opportunities for targeted keywords.

Moreover, engaging with native Finnish speakers and industry experts will enable a deeper understanding of the linguistic and cultural context, ensuring that the selected keywords accurately reflect the search intent of the Finnish audience. By incorporating this research into their SEO strategies, agencies can create tailored campaigns that cater to the unique requirements of the Finnish market, thereby significantly multiplying their online reach and impact.

Local Directories and Listings: Navigating Finnish Online Directories

Navigating Finnish online directories and local listings is an essential aspect of optimizing a brand’s digital presence, as it helps in enhancing visibility and establishing trust among the local audience. These platforms provide businesses with the opportunity to showcase their offerings to potential customers, thereby driving organic traffic and generating valuable leads. Utilizing Finnish online directories and local listings can also improve a company’s search engine ranking, as search engines tend to prioritize local businesses with accurate and consistent information across multiple platforms.

  1. Fonecta: One of the most popular online directories in Finland, Fonecta offers businesses a comprehensive platform to showcase their products and services. With its wide reach and user-friendly interface, Fonecta enables businesses to connect with their target audience and increase their online visibility.
  2. Kauppalehti Finder: As Finland’s leading business directory, Kauppalehti Finder provides detailed information about companies operating in the country. Listing a business on this platform can enhance its credibility and help in building a strong online reputation.
  3. Suomen118: Suomen118 is a local directory that offers a platform for Finnish businesses to list their services and connect with potential customers. By featuring a company’s contact information, website, and other relevant details, Suomen118 can significantly increase a brand’s online presence and help in attracting valuable leads.

Mobile-Friendly SEO in Finland: Reaching the Mobile-First Audience

Embracing mobile-friendly optimization strategies is crucial for businesses in Finland to effectively engage with the increasingly mobile-first audience and enhance their digital presence. As the majority of Finnish internet users access the web through mobile devices, optimizing websites for mobile viewing and navigation is essential for maximizing reach and maintaining a competitive edge in the Finnish digital landscape.

Mobile-friendly SEO tactics not only improve user experience but also directly impact search engine rankings, as search engines like Google prioritize mobile-responsive websites in their search results. To successfully implement mobile-friendly SEO strategies, businesses in Finland should focus on several key factors.

These include optimizing website design and layout for seamless mobile navigation, ensuring fast loading times, and making use of Accelerated Mobile Pages (AMP) technology. Additionally, incorporating mobile-specific keywords and implementing a mobile-first content strategy can further boost search engine rankings and attract potential customers.

By adapting to the mobile-first nature of the Finnish online market, businesses can effectively multiply their online reach and leverage premier SEO techniques to drive growth and profitability.

Finnish Voice Search Optimization: Optimizing for Finnish Language Queries

As the prevalence of voice search continues to grow, businesses must adapt their optimization strategies to accommodate Finnish language queries and effectively engage with users in this evolving digital landscape. This requires a deep understanding of the Finnish language, its nuances, and how users are likely to phrase their queries when utilizing voice search.

Furthermore, it is essential for SEO agencies in Finland to consider the unique linguistic characteristics and cultural context when crafting content, as well as ensuring that the website’s structure and technical elements are optimized for voice search.

An effective Finnish voice search optimization strategy involves a combination of long-tail keywords, natural language processing, and localized content. Long-tail keywords are more conversational in nature and better represent the way users speak, making them an essential component for voice search optimization.

Additionally, incorporating natural language processing techniques can help improve the website’s ability to understand and respond to user queries in a more human-like manner. Finally, creating localized content that addresses the specific needs and preferences of the Finnish audience can significantly enhance the user experience and boost the website’s visibility in voice search results.

By implementing these strategies, businesses can effectively optimize for Finnish language queries and harness the potential of voice search to multiply their online reach.

Finnish Language and Localization: Tailoring SEO for Finnish Audiences

Finnish language and localization play crucial roles in tailoring Search Engine Optimization (SEO) strategies for Finnish audiences.

Emphasis on Finnish social media engagement, connecting with local communities, and harnessing the power of Finnish influencers through local influencer marketing, can bolster an organization’s online presence.

Furthermore, implementing targeted B2B SEO strategies can effectively reach Finnish businesses, thus expanding the organization’s reach in the Finnish market.

Finnish Social Media Engagement: Connecting with Finnish Communities

Establishing a strong presence within Finnish social media platforms is crucial for effectively engaging with local communities and expanding one’s digital visibility. In Finland, popular social media platforms such as Facebook, Instagram, Twitter, and LinkedIn are widely used, while domestic platforms like Suomi24 and IRC-Galleria also play a significant role in the Finnish social media landscape.

To maximize the impact of one’s social media strategy, it is essential to understand the unique characteristics of each platform and tailor content accordingly. By doing so, businesses can foster meaningful connections with Finnish users and generate valuable word-of-mouth marketing.

  1. Facebook: With over 2.4 million users in Finland, Facebook remains the leading social media platform, providing businesses with a large and diverse audience. Use localized content, images, and videos to capture users’ attention and encourage them to share your content with their networks.
  2. Instagram: As a highly visual platform, Instagram is an excellent channel for showcasing your brand’s personality and connecting with Finnish users on a more personal level. Utilize relevant hashtags and location tags to increase your content’s visibility and engagement.
  3. Twitter: Although not as popular as Facebook or Instagram, Twitter can still be an effective platform for sharing updates, news, and promotions with Finnish audiences. Use concise and compelling language, along with localized hashtags, to maximize reach and engagement.
  4. Domestic platforms: Suomi24 and IRC-Galleria are popular Finnish social networking sites that cater to different demographics. Suomi24 is a forum-based platform, while IRC-Galleria is geared towards the younger generation. By creating content that resonates with the users of each platform, businesses can expand their reach and build lasting relationships with Finnish communities.

Harnessing Finnish Influencers: Leveraging Local Influencer Marketing

Incorporating local influencer marketing into your strategy can significantly enhance brand visibility and credibility within Finnish communities, fostering lasting connections and driving user engagement. By collaborating with Finnish influencers who have a strong following and share the brand’s values, companies can tap into the trust and loyalty that these influencers have built with their audience.

This approach allows brands to reach a wider audience beyond their traditional marketing channels, capturing the attention of potential customers who may not have been exposed to their products or services otherwise. Research has shown that leveraging local influencers can lead to higher conversion rates, as consumers perceive these endorsements as genuine and trustworthy, ultimately resulting in increased brand awareness and sales.

Moreover, utilizing Finnish influencers enables companies to better understand and cater to the preferences and needs of their target audience. Influencers who are well-versed in the local culture, language, and trends can provide valuable insights into consumer behavior, preferences, and market dynamics. By aligning their marketing efforts with the interests and values of Finnish consumers, companies can create more impactful and resonant content, ultimately increasing brand recall and driving customer loyalty.

Additionally, engaging with local influencers can also help international brands overcome language barriers and cultural differences, ensuring that their marketing messages are effectively communicated and resonate with the Finnish audience.

B2B SEO in Finland: Reaching Finnish Businesses with Targeted Strategies

Adopting targeted strategies for business-to-business (B2B) search engine optimization (SEO) within the Finnish market can significantly enhance a company’s online presence and facilitate connections with potential clients and partners.

To achieve success in B2B SEO, it is crucial for companies to understand the unique aspects of Finland’s business culture and digital landscape. This includes conducting thorough keyword research specific to the Finnish language and market, optimizing website content for local search engines, and prioritizing mobile-friendly design as a significant percentage of Finnish users access the internet through mobile devices.

In addition to these foundational strategies, Finnish B2B SEO efforts should also focus on creating high-quality, relevant content that caters to the target audience’s needs and preferences. This includes utilizing various content formats, such as blog posts, case studies, and white papers, to showcase a company’s expertise and industry knowledge.

Furthermore, incorporating local link-building strategies and engaging with Finnish industry influencers can significantly enhance a company’s online credibility and authority. By implementing these targeted B2B SEO strategies, companies can effectively increase their online visibility and reach within the Finnish market, ultimately leading to increased business opportunities and growth.

Embracing Finnish Culture: Incorporating Local Elements into SEO Strategies

Embracing Finnish culture in search engine optimization strategies requires a deep understanding of the nation’s unique attractions, seasonal trends, and holidays.

By promoting Finland’s distinct appeal through targeted tourism SEO, digital marketers can effectively tap into the interests of both local and international visitors.

Additionally, capitalizing on search behavior patterns associated with seasonal events and holidays enables businesses to align their online presence with the dynamic cultural landscape of Finland.

Finnish Tourism SEO: Promoting Finland’s Unique Attractions

Effectively highlighting Finland’s distinctive attractions through advanced search engine optimization strategies can significantly expand the nation’s tourism industry and online presence. By implementing cutting-edge SEO techniques, Finnish tourism organizations and businesses can reach a broader audience, attracting more visitors and increasing revenue. This, in turn, will contribute to the growth of the Finnish economy and the overall success of its tourism sector.

To make the most of these opportunities, Finnish tourism stakeholders should focus on the following key SEO elements:

  1. Localized keywords: Incorporating Finnish language keywords and phrases relevant to popular tourist attractions can improve search engine rankings and attract more visitors.
  2. High-quality content: Providing engaging and informative content on Finland’s unique attractions can help to increase user engagement, leading to higher rankings on search engine results pages.
  3. Mobile optimization: Ensuring that websites and content are optimized for mobile devices is critical, as many tourists rely on their smartphones to plan and research their trips.
  4. Backlinks: Building high-quality backlinks from reputable sources can help to establish authority and credibility for Finnish tourism websites, leading to higher search engine rankings and increased online visibility.

Seasonal Trends and Holidays: Capitalizing on Finnish Search Behavior

Understanding seasonal trends and holidays in Finland is crucial for capitalizing on Finnish search behavior, as it allows tourism stakeholders to tailor their marketing efforts and attract more visitors during peak travel periods. By analyzing search data and understanding the unique cultural and seasonal aspects of Finland, SEO agencies can help businesses create targeted content and promotional campaigns that resonate with local and international travelers.

Key seasonal trends in Finland include the Midnight Sun in summer, when the sun does not set for several weeks, and the Northern Lights in winter, which draw significant interest from tourists. Additionally, holidays such as Christmas, Easter, and Midsummer are important cultural events that influence consumer behavior and search patterns.

To effectively capitalize on seasonal trends and holidays, SEO agencies should develop content and marketing strategies that highlight the unique attractions and experiences available during these periods. For example, during the Midnight Sun season, content could be developed around outdoor activities that take advantage of the extended daylight hours, such as hiking, cycling, and water sports. Similarly, winter campaigns could focus on experiences such as snow sports, ice hotels, and Northern Lights excursions.

By understanding the nuances of Finnish search behavior and creating content that aligns with these trends, SEO agencies can help businesses in Finland increase their online visibility and attract more visitors during key travel periods.

Trust and Transparency: Building Credibility in the Finnish Market

Establishing trust and transparency in the Finnish market necessitates a comprehensive understanding of Finnish analytics and measurement techniques for tracking success. Additionally, incorporating sustainable and green SEO strategies that align with the country’s eco-friendly values can also contribute to building credibility and fostering positive relationships with Finnish consumers.

By utilizing these approaches, businesses can effectively build credibility and foster positive relationships with Finnish consumers. In-depth analysis of these key aspects will provide valuable insights into the potential benefits and challenges associated with integrating these components into a company’s marketing strategy.

Finnish Analytics and Measurement: Tracking Success in the Finnish Market

In the realm of Finnish analytics and measurement, accurately assessing progress in the local market is of utmost importance for driving digital growth and success. A comprehensive understanding of the target audience, their preferences, and online behavior is necessary to formulate effective SEO strategies that cater specifically to the Finnish market.

By leveraging advanced analytics tools, SEO agencies in Finland can track various performance metrics, including website traffic, user engagement, conversion rates, and keyword rankings, to evaluate the effectiveness of their SEO techniques and identify areas that require improvement. Moreover, a data-driven approach allows these agencies to stay updated with the latest trends and market dynamics, enabling them to adapt their strategies accordingly and maintain a competitive edge in the ever-evolving digital landscape.

To ensure the successful implementation of SEO strategies in the Finnish market, it is essential to align them with the specific needs and expectations of local users. This entails the adoption of a tailored approach, taking into account the cultural, linguistic, and demographic nuances that characterize the Finnish audience. For instance, incorporating local keywords and optimizing website content for Finnish language search queries can greatly enhance visibility and outreach in the Finnish market.

Furthermore, by conducting regular audits and analyzing user behavior patterns, SEO agencies can identify potential bottlenecks and optimize their strategies to better cater to the Finnish audience, ultimately driving higher levels of engagement and conversions. In sum, a thorough understanding of Finnish analytics and measurement is crucial for SEO agencies to effectively navigate the local market and maximize their clients’ online growth potential.

Sustainable and Green SEO: Aligning with Finland’s Eco-Friendly Values

Transitioning from the importance of analytics and measurement in the Finnish market, it is imperative to examine another crucial aspect of SEO in Finland: sustainable and green SEO practices.

Finland is globally recognized for its commitment to eco-friendliness and sustainable living. Consequently, the country’s values extend to the digital realm, where businesses and organizations strive to align their online operations with environmentally responsible practices.

By incorporating green and sustainable SEO techniques, businesses can not only enhance their online reach but also contribute to Finland’s ecological goals.

Sustainable and green SEO practices entail optimizing websites and digital content in an environmentally responsible manner, minimizing the carbon footprint of online activities, and promoting eco-friendly values through digital marketing efforts. This includes ensuring that web hosting services utilize renewable energy sources, optimizing website performance to reduce energy consumption, and incorporating green themes or eco-conscious messages in content marketing strategies.

Embracing these eco-friendly SEO practices will not only contribute to Finland’s sustainability goals but also positively influence a brand’s reputation and appeal to the environmentally conscious Finnish audience.

The following bullet points highlight key aspects of sustainable and green SEO practices:

  • Utilizing web hosting services powered by renewable energy sources
  • Optimizing website performance to reduce energy consumption
  • Incorporating green themes and eco-conscious messages in content marketing
  • Aligning digital marketing efforts with Finland’s eco-friendly values

Finnish E-commerce SEO: Thriving in Finland’s Digital Retail Landscape

In the rapidly evolving Finnish digital retail landscape, B2C SEO has emerged as a critical component for businesses seeking to engage with their target audience effectively.

To navigate this competitive domain, it is essential to employ targeted strategies tailored to the unique preferences and behavior of Finnish consumers.

A comprehensive understanding of the local market dynamics, cultural nuances, and search engine optimization practices will enable businesses to thrive in the Finnish e-commerce sector and foster long-term growth.

B2C SEO in Finland: Reaching Finnish Businesses with Targeted Strategies

Targeted strategies for B2C marketing in Finland effectively connect businesses with potential customers, enhancing their digital presence and boosting overall growth. To achieve this, SEO agencies in Finland employ premier techniques that consider the unique characteristics of the Finnish market, local search engine preferences, and linguistic nuances.

By employing these strategies, businesses can penetrate the highly competitive Finnish B2C landscape, positioning themselves as market leaders and capturing the attention of their target audience. Some of the key aspects of B2C SEO in Finland include:

  • Localized content and keyword optimization: Adapting website content to cater to the Finnish language and culture, ensuring that it resonates with the local audience. Identifying relevant keywords in Finnish, considering both global and local search trends, and incorporating them into website content, meta tags, and URLs.
  • Leveraging local search engines and platforms: Recognizing that Google may not be the dominant search engine in Finland, and optimizing for local search engines such as Yandex. Utilizing popular Finnish online platforms and social media networks, such as Suomi24, Keskustelu, and Iltalehti, for increased visibility and traffic.

In addition to these techniques, B2C SEO agencies in Finland also recognize the importance of mobile optimization, as the majority of Finnish consumers access the internet through their mobile devices. As such, agencies ensure that websites are responsive, load quickly, and provide a seamless user experience, regardless of the device being used.

Furthermore, they implement schema markup and structured data to enhance the visibility of their clients’ websites on search engine results pages, thereby improving click-through rates and conversions. By employing these targeted strategies, SEO agencies in Finland empower businesses to maximize their online reach, improve customer engagement, and ultimately, drive growth.

Seasonal Trends and Holidays: Capitalizing on Finnish Search Behavior

Seasonal trends and holidays significantly impact Finnish search behavior, presenting opportunities for businesses to capitalize on this pattern.

By focusing on Finnish Tourism SEO, companies can effectively promote Finland’s unique attractions and experiences to potential visitors.

Additionally, establishing trust and transparency in the Finnish market is crucial for building credibility and driving consumer engagement.

Finnish Tourism SEO: Promoting Finland’s Unique Attractions

Captivating the global audience with Finland’s distinctive attractions requires a strategic approach to digital marketing, ensuring a wider and more engaged online presence. Finnish tourism businesses and organizations can benefit immensely from partnering with an experienced SEO agency in Finland to optimize their online content and capitalize on the growing interest in the country’s unique offerings.

By implementing premier SEO techniques tailored to the Finnish market, businesses can effectively promote Finland’s attractions to potential travelers and inspire them to choose Finland as their next travel destination.

  1. Localized Keyword Research: A thorough understanding of the Finnish language and culture is essential for identifying keywords that resonate with both local and international audiences. Effective keyword research and targeting can ensure that content related to Finland’s attractions is easily discoverable by search engine users.
  2. High-Quality Content Creation: Crafting engaging and informative content that highlights Finland’s unique attractions, such as the Northern Lights, the Midnight Sun, and its vibrant cities, is crucial for capturing the attention of potential travelers. An SEO agency can assist in developing content that showcases the best of Finland while adhering to SEO best practices.
  3. Optimization for Mobile Users: Since many travelers rely on their mobile devices to research and plan their trips, optimizing content for mobile consumption is essential. An SEO agency can ensure that websites and other digital assets are mobile-friendly and easily accessible to users on various devices.
  4. Link Building and Online Reputation Management: Establishing partnerships with reputable websites and influencers can boost the visibility of Finland-related content and improve search engine rankings. By securing high-quality backlinks and managing online reputation, an SEO agency can enhance the credibility and authority of Finnish tourism businesses and organizations.

Trust and Transparency: Building Credibility in the Finnish Market with an SEO agency in Finland

Establishing trust and transparency in the Finnish market is crucial for building credibility and fostering strong relationships with potential customers, ultimately enhancing the overall appeal of Finland’s unique attractions. By adhering to ethical business practices and consistently providing accurate, transparent information, businesses can create a sense of trust and credibility within their target audience. This, in turn, can lead to increased customer loyalty, positive word-of-mouth, and improved business performance.

Additionally, search engine optimization (SEO) agencies in Finland can play a pivotal role in ensuring that their clients’ websites are optimized for search engines while maintaining a high level of trust and transparency with their customers.

In order to cultivate trust and transparency in the Finnish market, SEO agencies should adhere to a set of best practices that prioritize customer satisfaction and ethical business conduct. This includes providing clear and concise information about their services, maintaining open channels of communication with clients, and being forthright about the strategies and techniques used to improve website rankings.

Furthermore, SEO agencies should also strive to stay up-to-date with the latest industry trends and best practices, ensuring that their clients are receiving the most effective and relevant services possible. By fostering a culture of trust and transparency, SEO agencies in Finland can help businesses to increase their online reach and establish a strong, credible presence in the Finnish market.

Sustainable and Green SEO: Aligning with Finland’s Eco-Friendly Values

The integration of sustainable and green SEO principles within Finland’s digital retail landscape is crucial for businesses seeking to align with the country’s eco-friendly values.

By implementing targeted strategies for B2C SEO in Finland, companies can effectively reach Finnish consumers while simultaneously promoting environmentally conscious practices.

This approach not only enhances online visibility but also fosters a positive brand image that resonates with the values held by the Finnish population.

Finnish E-commerce SEO: Thriving in Finland’s Digital Retail Landscape

In the rapidly evolving world of Finnish e-commerce, effective search engine optimization strategies are indispensable for businesses seeking to attain a competitive edge and maximize their digital retail potential.

As the Finnish market continues to embrace digitalization and the number of online shoppers grows exponentially, businesses must employ a tailored approach to SEO that caters to both domestic and international clienteles. This may include:

  • Adapting to local search behavior and preferences:
    • Utilizing geo-targeting to enhance visibility to local users
    • Incorporating Finnish keywords, language nuances, and cultural references to improve search relevance
  • Focusing on mobile optimization:
    • Ensuring websites are responsive, user-friendly, and deliver optimal performance across various devices
    • Streamlining navigation and checkout processes to minimize friction and improve user experience

An effective Finnish e-commerce SEO strategy should also prioritize the cultivation of a strong, trustworthy online presence that resonates with the Finnish values of transparency and sustainability. This can be achieved by engaging in ethical SEO practices, fostering partnerships with reputable Finnish influencers, and providing valuable, informative content that addresses the needs and concerns of the target audience.

By aligning their SEO efforts with the unique characteristics of the Finnish digital retail landscape, businesses can optimize their online reach and ensure they remain at the forefront of the burgeoning e-commerce market in Finland.

B2C SEO in Finland: Reaching Finnish Consumers with Targeted Strategies

In the rapidly evolving Finnish digital retail landscape, it is essential to employ tailored strategies to engage consumers and expand online reach. As the e-commerce industry continues to thrive, businesses must focus on targeted approaches to reach the Finnish consumers. One such approach is the application of business-to-consumer (B2C) search engine optimization (SEO) techniques, which can significantly enhance visibility and increase the likelihood of achieving desired outcomes.

B2C SEO in Finland involves optimizing website content, structure, and performance to appeal to the specific preferences and needs of Finnish consumers. This includes conducting extensive keyword research to identify popular search terms and phrases used by the target audience and incorporating them into the website content.

Additionally, focusing on local SEO practices, such as optimizing for regional languages and incorporating local listings, can help businesses establish a strong online presence in the Finnish market. By using these targeted strategies, B2C companies can effectively reach Finnish consumers, resulting in increased website traffic, higher conversion rates, and ultimately, improved sales performance.


In conclusion, the success of an SEO agency in Finland relies heavily on understanding and implementing strategies tailored to the Finnish market. This involves optimizing for local platforms, embracing Finnish culture, building credibility through trust and transparency, and aligning with Finland’s eco-friendly values. Capitalizing on seasonal trends and holidays also proves beneficial in maximizing online reach.

Moreover, Finnish e-commerce SEO requires a comprehensive understanding of the digital retail landscape to thrive in this competitive environment. By incorporating local elements and adhering to the unique demands of the Finnish audience, SEO agencies can effectively multiply their online reach and establish a strong presence in the Finnish market.

Written by Thomas Kraska

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