We place your website in front of your dream customers

Get in front of prospects who are already searching for what you sell. Contact us ⬇️


See our Local SEO Services

In the age of dial-up internet, making headlines to earn links would’ve seemed like a tale from a futuristic novel, yet here you are, poised to use this strategy to catapult your SEO.

You’re aware that doing something newsworthy not only grabs the spotlight but also attracts valuable backlinks that boost your site’s authority. Whether it’s innovating in your niche or achieving an extraordinary milestone, the path to becoming a news magnet involves more than just being remarkable.

As you embark on this journey, consider how tapping into the media’s love for sensational stories can work in your favor, and what steps you’ll need to take to ensure your story doesn’t just make waves, but also leaves a lasting impact on your SEO efforts.

What will it take to transform your actions into headlines that demand the world’s attention?

Key Takeaways

  • Doing something newsworthy can significantly boost media coverage and SEO through valuable backlinks.
  • Tailoring actions to impact specific groups or solve problems can garner attention, driving media mentions and links.
  • Strategic media pitching to relevant outlets with a focus on the audience can amplify brand visibility and authority.
  • Small, meaningful actions like charity contributions or customized promotions can lead to publicity and enhance SEO efforts.

Supercharge Your Website’s Growth with RankStar’s Link Building Services!

Looking to skyrocket your website’s ranking on search engines? Discover the power of RankStar‘s link building services! With our expert team and proven strategies, we’ll help you secure high-quality backlinks that drive traffic and boost your online authority.

Don’t miss out on the opportunity to dominate search engine results. Visit RankStar’s Link Building Services today and unlock the full potential of your website!

Book a 15-min Demo Call


Why Newsworthiness Matters in SEO

Why does newsworthiness matter in your SEO strategy?

In the fast-paced digital age, where content is king, doing something newsworthy can set you apart in a crowded marketplace. It’s not just about being seen; it’s about being seen as a leader, an innovator, or a disruptor.

When you’re doing something newsworthy, you’re not just generating content; you’re creating a narrative that people want to share and talk about. This isn’t just beneficial; it’s strategic.

Consider the impact of being featured in a major publication or trending on social media because you’ve done something remarkable. This kind of visibility can significantly boost your website’s authority and credibility, driving more organic traffic your way.

It’s a powerful way to build backlinks naturally, as other sites want to link to a source that’s part of a current and compelling story. This doesn’t just amplify your SEO efforts; it transforms them.

Identifying the Opportunities for Doing Something Newsworthy within Your Niche

Identifying opportunities for doing something newsworthy within your niche requires a keen understanding of current trends, audience interests, and untapped potential. You’ve got to dive deep into what makes your field tick, pinpoint where you can make a real impact, and then strategize on how to make waves. This isn’t about following the pack; it’s about setting the pace and turning heads in the process.

To make your quest for newsworthiness a bit more manageable, consider these three key strategies:

  • Analyze Emerging Trends: Stay ahead by monitoring industry news, social media buzz, and competitor moves. What’s gaining traction could be your ticket to the spotlight.
  • Engage with Your Community: Listen and engage with your audience. Their questions, frustrations, and feedback can inspire groundbreaking initiatives that resonate widely.
  • Leverage Unique Insights: Use your unique data or insights to shed light on underreported aspects of your niche. Original research or perspectives can spark conversations and attract media attention.

Planning Your Act of Doing Something Newsworthy Capturing Media Attention

After pinpointing opportunities for doing something newsworthy within your niche, it’s crucial to meticulously plan your approach to capture media attention effectively. You’ve identified the extraordinary within your operations or offerings—now it’s time to strategize.

Start by deeply understanding the essence of what makes your story compelling. Is it a groundbreaking invention, an impactful action, or a significant milestone? Whatever it is, ensure it aligns with current news cycles and has the potential to resonate with your target audience.

Next, consider the specifics of your action. If you’re launching an innovative product, think about the problem it solves and why it’s superior to existing solutions. For impactful actions, gauge the potential to engage or polarize specific groups, understanding that controversy often attracts more eyes, albeit with its own set of challenges.

Craft a narrative that not only highlights the uniqueness of your endeavor but also its relevance. Why should people care right now? What larger conversation does it contribute to? This approach not only increases your chances of capturing media attention but also positions you as a thought leader in your field.

Capturing Media Attention

To successfully capture media attention, you’ll need to craft a compelling narrative that not only showcases your unique value proposition but also strategically aligns with the interests and current trends of your target publications and their audiences. It’s about weaving your story into the larger tapestry of what’s currently captivating the public’s imagination. This requires not just creativity, but also a deep understanding of the media landscape and an ability to predict or respond to its fluid dynamics.

Here are a few strategies to make your efforts more effective:

  • Identify emerging trends: Stay ahead by leveraging data analysis tools and social listening platforms to pinpoint what’s gaining traction within your industry and the broader news cycle.
  • Tailor your pitch: Customize your message for each media outlet, focusing on how your story adds value to their content and resonates with their audience.
  • Build relationships: Engage with journalists and influencers in your field before you need them. Genuine connections can turn into invaluable partnerships when you’re looking to get the word out.

Harnessing media coverage efficiently can skyrocket your link-building efforts, transforming visibility into tangible SEO advantages. In the digital age, news spreads fast, and being at the forefront of media attention gives you a prime opportunity to amplify your online presence. However, it’s not just about getting your name out there; it’s about strategically leveraging this exposure to build high-quality backlinks that bolster your site’s authority.

First, identify the most impactful pieces of media coverage your actions have garnered. Focus on those with the highest domain authority, as links from these sources are SEO gold. Reach out to smaller publications highlighting your mention in major outlets, suggesting they cover your story as well. This cascade effect can significantly multiply your backlinks.

Innovatively repurpose your media coverage. Convert it into case studies, blog posts, or press releases on your own site, ensuring to link back to the original articles. This not only provides fresh content but also encourages those outlets to reciprocate the link, enhancing your link-building campaign.

Monitoring and Measuring Impact of Doing Something Newsworthy

By doing something newsworthy, it’s crucial you monitor and measure their impact to fine-tune your future strategies for maximum SEO benefit. This process isn’t just about basking in the glow of a successful campaign; it’s about extracting valuable data to guide your next moves. Here’s how you can do it effectively:

  • Track media mentions and backlinks: Use tools like SEMrush or Google Alerts to monitor who’s talking about you. This gives you a clear picture of your reach and the quality of links you’re earning.
  • Analyze traffic and engagement metrics: Dive into your Google Analytics to see how the buzz is affecting your site traffic, bounce rate, and user engagement. Are visitors sticking around? Are they converting?
  • Survey audience perception and feedback: Sometimes, the numbers don’t tell the whole story. Conduct surveys or monitor social media chatter to gauge how your audience perceives your newsworthy action. This qualitative data can be gold for adjusting your message or approach.

Armed with these insights, you’re not just shooting in the dark. You’re crafting a strategy that’s responsive, informed, and poised for even greater success.

Frequently Asked Questions

Fake news complicates your efforts to earn links by doing something newsworthy because it erodes trust. You’ve got to work harder to verify your claims and ensure your story stands out as credible and authentic.

Can a Negative Event Be Turned Into a Positive Newsworthy Story for Link Building Purposes?

Yes, you can turn a negative event into a positive story for link building. It requires strategic thinking, innovative solutions, and focusing on positive outcomes. This approach can significantly boost your brand’s visibility and trust.

How Do Changes in Social Media Algorithms Impact the Strategy for Leveraging Newsworthy Events for SEO?

When social media algorithms change, you’ll need to adapt your strategy for leveraging newsworthy events for SEO. Focus on content that’s engaging and share-worthy to ensure visibility, even as platform priorities shift.


In sum, mastering the art of doing something newsworthy for link building is a game-changer for your SEO strategy.

By identifying unique opportunities within your niche and executing them with precision, you’ll not only capture media attention but also earn valuable links that boost your brand’s visibility.

Remember, it’s about being remarkable, relevant, and resonant with your target audience.

Keep monitoring the impact of your actions, refine your approach, and watch as your brand climbs the ranks.

Dive in, make headlines, and supercharge your SEO.

Written by Thomas Kraska

Our Link Building & SEO related posts


Our expertise

Rankstar delivers custom strategies to boost your traffic and lower acquisition costs.

Our passionate SEO consultants tailor plans to your industry and goals, relying on data to optimize performance.

Because every client is unique, we adjust our approach based on your specific goals.

Case studies

Discover our customer success stories

Since 2018, we’ve helped over 300 companies with their digital acquisition strategies. Whatever the issues you face, we have the solutions you need.

Kia Motors

Kia Motors

Philippine Airlines

Philippine Airlines

Kia Motors

Kia Motors

Chez Switch

Chez Switch

Philippine Airlines

Philippine Airlines







Our Team

Meet our executive team

What makes Rankstar stand out is our unique company culture, which is fundamental to our success. We value rigor, trust, ambition, and authenticity.

Thomas Kraska

Thomas Kraska

Group Founder & CEO

Phuong Pham

Phuong Pham

Group CFO

Kevin Avraham

Kevin Avraham

Group COO

Axel Zimmer

Axel Zimmer

SEO Director Europe

Shannon Avraham

Shannon Avraham

SEO Director USA

Hao Nguyen

Hao Nguyen

SEO Director Asia

About Rankstar

An international SEO agency

Rankstar is a group of 4 agencies on an international scale.



We are present in the US, France, Vietnam, Bulgaria.



From start-ups to major groups across every industy.



Our team is genuinely passionate about SEO and acquisition stategies.



Our in-house teams speak 6 languages, allowing us to cover every continent.

Work with us

How to start working with us ?

1. Discovery Call

We start with a call to learn about your business and goals. We will:

  • Learn about your business
  • Understand your campaign goals
  • Identify keywords you want to rank for
  • Analyze competitor websites
  • Estimate time and investment required

2. Welcome Email

Ready to go? You'll get a Welcome Email from our team with:

  • A link to schedule the onboarding call where we'll discuss strategy for the next quarter
  • A link to set up automated billing for a smooth payment process

3. Campaign Officially Begins!

With everything confirmed and ready to go, our team gets to work right away to boost your revenue.

You'll get weekly updates on progress so you're never in the dark on how things are going.

Improve Google My Business and website SEO rankings with Rankstar agency

Contact us

Let's talk about your growth